It appears that a significant chapter in football and fashion history is nearing its end, as newly promoted Serie A team Venezia is reportedly set to end its collaboration with Kappa. Nike’s Nocta sub-brand, led by Canadian rapper Drake, is rumoured to be the new partner.
In 2021, Kappa and Venezia began a partnership that dramatically raised the club’s profile among football fans worldwide. Over three years, they released some of the most acclaimed kits in the sport, collaborating with creative agencies like Fly Nowhere and Bureau Borsche.
This period also saw a rebranding effort that solidified Venezia’s reputation in the football-fashion intersection. The club became a favourite second team for many fans, with their jersey releases eagerly anticipated. This collaboration coincided with Kappa's resurgence as a key player in jersey culture, with the Omini logo symbolizing quality and style. Ted Philipakos played a crucial role in this successful partnership.
However, Philipakos' departure led to noticeable changes, such as the introduction of a sponsor on the jerseys instead of the iconic 'Venezia' sign-off. Now, reports indicate that Venezia is unlikely to renew its contract with Kappa, despite last-minute attempts to extend it. Local media outlet La Nuova Venezia reported that negotiations with another Italian brand, Diadora, also fell through, paving the way for Nocta to take the lead. Nocta, a Nike sub-brand by music icon Drake, similar to Jordan but smaller in scale, would be entering the football world for the first time, presenting a unique opportunity.
Venezia's Evolution and Streetwear Influence
Venezia FC’s evolution from a local Italian club to a global fashion phenomenon is a fascinating journey. Founded in 1907, the club has experienced fluctuating fortunes on the pitch, but its recent rise in the fashion world has been nothing short of spectacular. The partnership with Kappa, starting in 2021, was a pivotal moment that transformed Venezia's image.
Kappa, an iconic Italian sportswear brand, brought its rich heritage and innovative designs to the club. The collaboration resulted in some of the most stylish and talked-about kits in football, combining traditional elements with modern aesthetics. This partnership was not just about football; it was a cultural statement, merging the worlds of sport and fashion seamlessly.
Venezia’s place in streetwear popularity can be attributed to several factors. The club’s unique aesthetic, blending Venetian heritage with contemporary design, resonated with fans worldwide. The limited-edition releases added an element of exclusivity and desirability. These kits were not just sportswear; they became coveted fashion items, reflecting a broader trend where football and streetwear intersect.
The decision to potentially partner with Nocta marks an intriguing new chapter. Nocta has a strong presence in streetwear but has yet to venture into football. This move could signify Venezia's desire to reach a new audience and further cement its status as a fashion-forward club. Drake’s influence and Nocta’s streetwear credentials could bring fresh energy and visibility to Venezia, aligning with contemporary trends and expanding the club’s appeal beyond traditional football fans.
Motivations for this change likely include the desire to innovate and stay ahead in the competitive football-fashion landscape. The potential partnership with Nocta offers a chance to explore new design territories and connect with the younger, fashion-conscious demographic. This shift also reflects a strategic move to leverage high-profile collaborations to maintain and enhance the club’s brand identity.
Venezia’s journey from a local club to a global fashion icon is a testament to the power of strategic partnerships and innovative branding. The potential move to Nocta could usher in a new era of creativity and influence, further blurring the lines between football and streetwear.
I previously wrote a piece about Venezia’s fashion story, if you want to check it out, it’s right HERE.
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