Female Athletes Are Transforming Beauty Brand Marketing

How Caitlin Clark, Mary Fowler, and Others Are Revolutionizing Authentic Brand Connections

Mary Fowler for L'Oréal Paris

Consumers are looking for authenticity and inspiration, and female athletes are providing it in a way that traditional influencers and advertising no longer can.

From the court to the pitch, athletes like Caitlin Clark and Mary Fowler are changing the way brands connect with audiences. These partnerships don’t just promote pr…